Why ‘93 Days’ is one of the most important movies ever made

I always wondered why 93 Days went out of the cinemas so fast. This is a movie about one of the most important moments in Nigeria’s history and about some of the greatest people our country has ever known – Dr Stella Ameyo Adadevoh and the brave folks at First Consultant Hospital (FCH), Obalende, the same people who helped make sure that the Ebola virus did not wreck more havoc than it did. How could a movie so important fade out so quickly? Was it poorly made? Why wasn’t there more publicity ar

Black Panther is just what it is - a Marvel superhero movie and a purely Capitalist venture

It is easy to get excited about Black Panther and elevate it to a messiah-status. It’s not ideal, but it’s easy. Less than 90 years ago, Hollywood’s first black movie star was ‘a fool’. That is Lincoln Perry, best known as the character of Stepin Fetchit. Born in Woodland Hills, Los Angeles, in November 1985, Perry rose to fame in the 1930s for a series of comic relief roles that earned him the moniker “The Laziest Man in the World.” His career slowed down after 1939 but he was the first Black

Barriers to Effective Word of Mouth Marketing

WoM is essentially letting a friend tell a friend who will also tell a friend. It plays wholly on the law of multiplicity. It is a pyramid without any ponzi undertone. The effectiveness of word of mouth marketing (WoM) cannot be over-emphasised. This may appear to be a not so sophisticated approach to product marketing but it is essentially one of the most effective, if not the most effective method to gaining new customers. Having said that, WoM requires a lot of effort, dedication and ultimat

CNN's $25 million investment in YouTube star, Casey Neistat, goes bust

In 2016, CNN spent $25 million on Beme, a video-sharing app created by Casey Neistat, a YouTube film-maker, and Mark Hackett. CNN hoped it could develop the app into an independently operated daily online news program aimed at a new generation of media consumers — Millennials. On Thursday, BuzzFeed News reported that the investment has failed as Beme is “effectively shutting down.” Speaking to BuzzFeed News, Neistat acknowledged his inability to come up with a feasible strategy for “Beme News.”

A short powerful lesson in Influencer Marketing for startups

I recently learnt an important lesson in Influencer Marketing that I’d like to share with you; you can apply this to your startup’s digital marketing strategy. Yesterday morning, I read an article on Forbes titled ‘Marc Andreessen’s Best Advice: Build Your Passion Before Your Startup’. I got to a part of the article that I liked a lot, so I decided to screenshot it and share it with my Twitter followers. Now, I had the option of just tweeting ‘Read this awesome advice from Marc Andreessen’ or

How Facebook's algorithm change will affect your online business

On Thursday, Facebook introduced major changes to its News Feed algorithm, effectively altering how it ranks posts and visual content on its users’ News Feeds. Facebook will now prioritize what users’ friends and family share in a bid to make sure that time spent on the platform is “time well spent”. Mark Zuckerberg wrote on January 12 that this change is built on feedback from the Facebook community that “public content — posts from businesses, brands and media — is crowding out the personal mo

How to acquire new customers through social media

Search for ‘how to acquire new customers through social media’ on Google and you will see that it produces one of the largest collection of search results – a whooping 630 million+ results. It’s probably how you got here [Clap for yourself]. That means it is something a lot of people want to know more about. On Monday, we started talking about social media marketing. I mentioned 5 important tips on Social Media marketing for startups. Among other things, we looked at listening and analytics as

5 important tips on Social Media marketing for startups

Social media marketing has become a big deal. Apart from the fact that it makes it easier for people to find your startup, it gives you the opportunity to know what people want and find ways to give it to them. However, the harsh truth is that not a lot of Nigerian business owners understand it – heck, even big international corporations are still trying to figure it out. Over the course of a year, I worked as a social media manager for two different startups. At the time, I didn’t realize that

5 Reasons Why You Need a Mission Statement

The size of a business should not debar it from fully functioning as a proper business. The general perception among small business owners is mission statements are for large organisations. A mission statement is simply defined as a formal summary of the aims and values of a company, an organisation or an individual. It is a simple way of explaining what your company stands for, your ethos and what guides your affairs. Question: What is it that all successful large corporations have that most s

Moving an Idea from Eureka to Execution

When someone plans to share and says: “I have an idea!” I am always keen to listen. I see a lot of folks out there  guarding their ideas, citing the fear of predators who steal their ideas. They have not actually started, but are already carrying the “messianic burden.” What if it does not work? What if it is not fit-for-market and just another wild goose  chase? When I see people frightened to share ideas, I chuckle with understanding. This is because ideas will always be worth a kobo. The act